Lapel Pin Guide
A Simple Guide for First-Time Buyers & Brands
Lapel pins may look small, but they carry a lot of meaning. They can represent achievements, celebrate identity, show support for a cause, or simply add character to your outfit.
What Is a Lapel Pin?
The name of lapel pin comes from its placement — lapel — the folded flap of fabric on the front of your jacket. But it’s not limited to formal wear; lapel pins today are used for style, recognition, and even personal branding.
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Small (usually 1–2 cm)
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Decorative
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Attached to clothing, mainly the lapel of a jacket
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Used for style, recognition, branding, or symbolism
Tips: Although the name comes from “lapel,” modern lapel pins aren’t limited to suits. People attach them to bags, hats, lanyards, backpacks, and even shoes.
A lot of people confuse lapel pins with enamel pins, or assume they’re the same thing. They’re related, but not identical — if you’re curious about the differences, we’ve broken it down here.
Common Types of Lapel Pins
Lapel pins come in several styles, and each one serves a different purpose or aesthetic.
The most colorful and customizable category.
Great for:
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Corporate branding
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Trade shows
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Events
Both soft enamel and hard enamel are popular choices.
Timeless, clean, and professional.
Typical uses:
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Corporate recognition
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Achievement awards
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Official ceremonies
Die-struck pins have no color—just polished or textured metal—so they look very premium.
Custom-Shaped Lapel Pins
Designed to match your brand, product, or mascot.
Perfect for:
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Promotions
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Brand identity
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Limited-edition merchandise
Anything unique or eye-catching works great here.
How to Wear a Lapel Pin
There aren’t many rules, but here are the basics:
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Standard placement: left lapel
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Through the lapel buttonhole if your jacket has one
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If not, simply pin through the fabric
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Multiple pins? Yes—you can wear two or more as long as the colors complement each other
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Casual outfits: anywhere you like (bags, hats, shirts)
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